Why Melbourne was an initiative by Enterprise Victoria to get people to go and visit this culturally diverse city. A simple wordmark was created, using two thick graphic lines on either side. These two elements represented the many laneways that the city was known for.

Some collateral for the event was designed and based on a newspaper layout due to the large number of facts and information that needed to be displayed. Two modern Swiss fonts were implemented throughout the design to give the brand’s design language a more contemporary look and feel.

Disciplines:
Brand & Identity Design / Illustration

Industry:
Government

Credits:
Published in MDX Brand Annual