TRUE SYD.
One of my favourite brand identities created throughout my design career.
Designed while I was Lead Designer at True Sydney, the project involved creating a refreshed brand identity and digital experience that reflected True’s evolving position and service offering.
A simple, clean and functional website was developed by the creative team, bringing together the new visual language, colour system and brand expression across a cohesive digital platform.
The content and user experience were purposefully crafted for this touchpoint, creating a clear and engaging way to communicate True’s capabilities and connect with its audience.
Designed while I was Lead Designer at True Sydney, the project involved creating a refreshed brand identity and digital experience that reflected True’s evolving position and service offering.
A simple, clean and functional website was developed by the creative team, bringing together the new visual language, colour system and brand expression across a cohesive digital platform.
The content and user experience were purposefully crafted for this touchpoint, creating a clear and engaging way to communicate True’s capabilities and connect with its audience.
Disciplines:
Art Direction / Creative Direction / Brand Identity Design / Brand Guidelines / Brand Roll Out / Digital Design / Illustration / Front-End Web Design
Industry:
Advertising Agency
Credits:
Published on helveticaposter®
Featured @worldbrandsociety
Art Direction / Creative Direction / Brand Identity Design / Brand Guidelines / Brand Roll Out / Digital Design / Illustration / Front-End Web Design
Industry:
Advertising Agency
Credits:
Published on helveticaposter®
Featured @worldbrandsociety
