A multidisciplinary design studio based in Sydney that works with like-minded individuals, businesses and purpose-driven brands to better our world and create a positive future for us all.


madre natura is a contemporary Australian slow-fashion design house. The name translates to ‘Mother Nature’ in Italian. madre natura believes that respect for the environment is equally as important as respect for ourselves. This guides the label with every decision they make and aligns them with its values: Sustainable, Ethical, Circular and Slow-Fashion.

CAK developed a simple design system that put the garments and materials front and centre, brand illustrations and typography would always be secondary to these elements. The wordmark created is derived from an old hand-cut typeface. This mark pays homage to the artists of the past and the artisans that design and make madre’s clothes. Explore madre natura.
Art Direction / Brand & Identity Design / Brand Rollout / Creative Direction / Digital & Social Media / Illustration / Packaging / Website Direction & Development


Featured Brand Work, World Brand Design Society, UK
Featured Brand Work, The Branding Collective, UK
Featured Brand Work, Branding_Design, online

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Vogue Australia