Clash of Steel
Clash of Steel is an Australian combat sport where fighters don 30–40kg of steel armour and battle with real steel weapons in1v1 cage fights. Often described as “UFC in armour.”
The new identity for Clash of Steel centres on a single idea: The Arena.
Drawing inspiration from the octagonal fighting cage synonymous with modern combat sports, the geometry of the octagon becomes the foundation of the brand system, a symbol of competition, spectacle, and the raw intensity of steel-on-steel combat.
Repositioning armoured combat as a contemporary sporting and entertainment experience, the identity establishes a bold platform for the future of the sport.
Fonts in use: Custom SIGNS & SIGNS font by @maxitype_com
Fonts in use: Custom SIGNS & SIGNS font by @maxitype_com
Disciplines:
Art Direction / Creative Direction / Brand Identity Design / Digital & Social Media / Illustration / Merchandise / Packaging / Web Direction & Development
Industry:
Sport
Credits:
Featured Brand Identity Work, CLASH OF STEEL, @Branding Board
Featured Brand Identity Work, CLASH OF STEEL, Outstanding Branding
Art Direction / Creative Direction / Brand Identity Design / Digital & Social Media / Illustration / Merchandise / Packaging / Web Direction & Development
Industry:
Sport
Credits:
Featured Brand Identity Work, CLASH OF STEEL, @Branding Board
Featured Brand Identity Work, CLASH OF STEEL, Outstanding Branding
