Branding for large-scale development in Sydney’s North Western suburbs. A friendly and inviting identity was developed to connect with the target audience. A mixture of specials was used for the collateral which included uncoated eco-friendly stocks, coloured edges and translucent paper inserts, which represented the transparency of the building process. 

Disciplines:
Art Direction / Brand & Identity Design / Spatial & Wayfinding Design

Industry:
Property Development

Credits:
Designed at TRUE SYD.