Little Flowers
Valentine’s Day packaging designed to live on as art.
Commissioned by Little Flowers, this Valentine’s Day poster and packaging series was designed to exist beyond its initial purpose, transforming into a collectible artwork once the flowers had faded. Built around the themes of Like, Love & Lust, each piece uses a symbolic flower to express a different emotional state, from optimism to obsession.
Commissioned by Little Flowers, this Valentine’s Day poster and packaging series was designed to exist beyond its initial purpose, transforming into a collectible artwork once the flowers had faded. Built around the themes of Like, Love & Lust, each piece uses a symbolic flower to express a different emotional state, from optimism to obsession.
The visual language draws on 19th-century botanical illustration, reinterpreted through a bold, contemporary typographic system. High-contrast compositions and restrained colour reference historical printmaking and the graphic clarity of Margaret Preston’s woodblock prints.
The result is a modern romantic artefact that sits between design, art, and object. The collection sold out.
The result is a modern romantic artefact that sits between design, art, and object. The collection sold out.
Disciplines:
Advertising & Campaign Design / Art Direction & Creative Direction / Digital & Social Media Design / Illustration / Packaging
Credits:
Screen printing - Signature Hand Prints, Sydney
Flowers - Little Flowers, Sydney
Design Partner - Made by Vulcan
Industry:
Australian Grown Flowers / Florist
Advertising & Campaign Design / Art Direction & Creative Direction / Digital & Social Media Design / Illustration / Packaging
Credits:
Screen printing - Signature Hand Prints, Sydney
Flowers - Little Flowers, Sydney
Design Partner - Made by Vulcan
Industry:
Australian Grown Flowers / Florist
